We should seek out the many forms of subsidy that run through the entire energy enterprise and eliminate them. In their place we propose a measure that could go a long way toward leveling the playing field: a revenue-neutral tax on carbon, a major pollutant.
People don't want to think about climate change every time they do every decision. They can't. What a carbon tax does is it nudges them in the direction of doing the right thing. But you can cut other taxes in response.