People don't want to think about climate change every time they do every decision. They can't. What a carbon tax does is it nudges them in the direction of doing the right thing. But you can cut other taxes in response.
We should seek out the many forms of subsidy that run through the entire energy enterprise and eliminate them. In their place we propose a measure that could go a long way toward leveling the playing field: a revenue-neutral tax on carbon, a major pollutant.