A social-media or search company looking to take the next step and attempt to create a favorable outcome in an election would certainly have the means. While a propagandistic Google doodle or similarly ideological alteration to a common home page lies in plain view, newsfeeds and search results have no baseline. They can be subtly tweaked without hazarding the same backlash.
Facebook’s draw is its ability to give you what you want. Like a page, get more of that page’s posts; like a story, get more stories like that; interact with a person, get more of their updates. From the system’s perspective, success is correctly predicting what you’ll like, comment on, or share. But as far as “personalized newspapers” go, this one’s editorial sensibilities are limited. Most peopl...See More
Director of the Russia Institute, King’s College London
Our politics are vulnerable to nefarious influences — whether of the Kremlin variety or the Breitbart variety — not because our information landscape is open and fluid, but because voters’ perceptions have become untethered from reality. For reasons that are both complex and debatable, very many voters have stopped seeing government as a tool for the production of the common good, and have instead...See More