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Tom Steinberg agrees: Personal Data Representatives

Founder and former director of mySociety

One of the most visible signs of victory in this battle for greater protection of people’s data has been a steady increase in the number of personal data choices that an average person is asked to make every week. Popups now abound asking for your permission to do this and that, some of them driven by company policies, others driven by legal requirements. I’m increasingly of the mind that presenting individuals with ever more choices about how their data can be collected and used is just fundamentally not the best solution to the very real need to protect people from data abuse. The choices that people are asked to make about their personal data are already too numerous and already demand an unrealistic knowledge of the implications of sharing different kinds of data with different companies.

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